PRNewswire
Singapore, September 4: Franchising & Licensing Asia (FLAsia) 2025, Asia’s most established platform for franchising and licensing growth, will mark its 20th edition from 18-20 September 2025 at Marina Bay Sands, Singapore. Organised by the Franchising and Licensing Association (Singapore) and Constellar, this landmark edition is set to welcome over 4,500 attendees, more than 250 brands from over 50 countries and regions, and a dynamic mix of 60 percent first-time exhibitors alongside industry veterans.
With national pavilions from Korea and Singapore, and participation from brands across Malaysia, Thailand, Hong Kong, India, Japan, Russia, Sri Lanka, Taiwan, the United States, and beyond, FLAsia continues to cement its role as Asia’s launchpad for brand expansion, innovation, and cross-border success.
The event officially opens on 18 September with a ceremony graced by Ms Low Yen Ling, Senior Minister of State for Trade and Industry, who will also present the prestigious FLA Awards 2025. Organised by the Franchising and Licensing Association (Singapore), the Awards recognise outstanding brands that exemplify excellence in brand development, system scalability, and global competitiveness, reflecting the industry’s continued commitment to raising standards and propelling Singapore brands onto the international stage. See Appendix for full winners list.
Regional Outlook: Franchising & Licensing on the Rise
According to Baker McKenzie (link), Southeast Asia, India, and China remain among the top franchise growth markets, propelled by rising middle-class incomes and urbanisation. Brands are increasingly adopting to multi-unit and master franchise agreements for rapid expansion, while digital transformation from AI-powered marketing to operations automation, and customer analytics are becoming baseline requirements for scalable franchise models.
Research and Markets (link) forecasts Asia-Pacific’s fast-food sector to grow from USD 270 billion in 2024 to USD 465 billion by 2033. Global giants like McDonald’s, Domino’s, KFC, and Subway, alongside local innovators, are adapting their menus, embracing sustainable packaging, and leveraging tech-enabled formats to win over diverse consumer bases, especially in tier-2 and tier-3 cities, where franchising offers capital-efficient expansion.
The licensing sector is also gaining momentum, with experiential retail driving growth through mall activations, pop-ups, and immersive brand experiences. Sophisticated collaborations and cross-category launches are deepening consumer engagement and opening new revenue streams, according to (link) License Global.
“FLAsia has always held a special place in Singapore’s franchising & licensing journey. It is where ideas spark, partnerships form, and businesses take their first steps toward growth. As we mark SG60, I am proud that FLAsia continues to be a trusted stage for entrepreneurs and brands to grow into the next chapter.”
– Mr Gan Shee Wen, President, Franchising and Licensing Association (Singapore)
New-to-Market Concepts Debuting at FLAsia 2025
FLAsia 2025 will features a strong line-up of first-time concepts entering the market, including:
– Bibijae – Michelin Bib Gourmand brand from Busan reimagining Korea’s iconic Bibimbap for global audiences
– BMSmile – Playful lifestyle IP brand Wiggle Wiggle from Korea debuts in Singapore, blending bold design and vibrant creativity to inspire joy for the next generation of consumers.
– Bobae F&B Group – Korean operator of innovative dining concepts with international ambitions
– Crown HOF – Premium beer pub introducing slow-aged brews
– Dilmah Ceylon Tea Company PLC – One of the world’s most respected tea brands, showcasing its legacy of authentic Ceylon tea
– MapleBear – Global leader in bilingual education with 65,000 students in 40 countries, offering Canadian-Singaporean programs that nurture creativity, confidence, and fluency in English and Mandarin.
– rumeL – Singapore’s first Neapolitan-style sourdough pizza concept created with Hersing Culinary and award-winning chef Silvo Gropelli, ranked among the world’s top pizzaiolos
They join over 250 franchise brand and licensing opportunities spanning food & beverage, education, wellness, retail, and lifestyle.
“As a brand built on playful creativity, FLAsia gives us the perfect platform to showcase our Wiggle Wiggle IP to a global audience and explore new licensing partnerships across Asia and beyond.”
– Ms Lily Park, CEO, BMSmile RHQ Singapore
“Having exhibited at FLAsia before, FLAsia brings together an amazing group of people – not just casual browsers, but those genuinely interested in growth and collaboration. It’s the perfect setting to make valuable connections.”
– Mr Jeremy Hiew, Managing Director, US Pizza
Spotlight on Design: Design WAH! Showcase
Presented in partnership with Creativeans and recognised as part of Singapore Design Week 2025, the Design WAH! Showcase introduces Singapore’s rising creative talent. From original characters to product concepts and pattern prototypes, the showcase illustrates how design IP can be transformed into licensable assets across fashion, retail, F&B, education, lifestyle, and digital platforms. By connecting creativity with commerce, it underscores how design-driven ideas can evolve into scalable, sustainable ventures. See Appendix for exhibitor list.
New: FLAsia Career Fair
On 20 September, FLAsia 2025 will debut its first-ever Career Fair, presented with OOm Institute and supported by e2i, Lifelong Learning SG, and FastJobs FastGig. Going beyond recruitment, the fair emphasises upskilling and career mobility, linking talent with employers across franchising, retail, and F&B. With 10 participating companies offering valuable career opportunities, it provides jobseekers and mid-career professionals with a platform to explore meaningful roles and future-ready pathways. Aligned with SG60 celebrations, the fair underscores Singapore’s commitment to building a skilled workforce while underscoring FLAsia’s role in supporting talent development. See Appendix for the full list of participating companies.
Knowledge Arena & Chinese-Language Conference
The Knowledge Arena returns with three days of panels, workshops, and strategy-led discussions, including the inaugural Singapore-Asia Franchising Conference conducted in Mandarin. Co-organised with Asiawide Franchise Consultants and supported by BOSSES Network and other partners, this first-of-its-kind programme in Singapore caters to Mandarin-speaking business owners and investors with insights into franchising trends, financing, AI adoption, supply chain localisation, and regional expansion strategies. See Appendix for full programme highlights.
Strong Outcomes from FLAsia 2024
Exhibitors from FLAsia 2024 reported strong results:
– EDIYA Coffee (Korea): 10 master-franchise leads and 100+ single-unit leads
– EatPizza (Korea): One new franchisee secured with deposit; four additional prospects with signed letter of intents (LOI)
– instaChef (Singapore): 25 high-quality leads, one-third from international markets
– Speech Academy Asia (Singapore): 50 international leads spanning Cambodia, Malaysia, Canada, and the USA
– Bandai Namco Entertainment (Japan): 60 leads exploring new IP collaborations
These outcomes underscore FLAsia’s proven ability to deliver market entry, cross-border expansion, and global licensing deals.
Marking its 20th anniversary, FLAsia reaffirms its position as the marketplace where creativity meets commerce, and where talent fuels the next wave of franchising and licensing success in Asia.
For the latest updates on FLAsia 2025, follow the event on Linkedin and Facebook. To attend the event, register at the FLAsia website.
About Franchising and Licensing Association (Singapore)
Established in 1993, the Franchising and Licensing Association (Singapore), FLA (Singapore), is a member of the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC). Its mission is to nurture and advance Singapore’s franchising and licensing industry as a strategic pillar of the nation’s knowledge-based economy.
FLA (Singapore) champions the use of franchising, licensing, and branding as growth strategies for local enterprises, positioning Singapore as a vibrant regional hub for franchise and license development. Through close collaboration with government agencies and international franchise bodies, FLA (Singapore) offers targeted capability-building programmes — including WSQ-certified franchise courses and facilitates global business expansion opportunities.
With a growing membership of over 140 companies representing more than 250 dynamic brands, FLA (Singapore) is guided by a dedicated team of advisors, committee members, and staff committed to turning the franchising and licensing aspirations of Singapore-based businesses into reality. More information at www.flasingapore.org
About Constellar
Constellar is Asia’s preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore, we curate and develop influential trade events for key industries, connecting global marketplaces in sectors such as fintech, industrial transformation and ESG. We also manage the Singapore EXPO, Singapore’s largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE). Visit Constellar.co for more information.
Appendix
FLAsia 2025 Highlights
Direct Access to Brands Onsite
Discover new and established brands across beauty & wellness, education, food & beverage, health, and retail. Participating franchise brands include Baristart Coffee, Bibijae, Commune, Dilmah Tea, Eureka Snacks, Japanese Body Therapy, Kopi & Tarts, Karaage Honpo, Kopifellas, Kskin, Mrs Pho, Omote, Russo’s New York Pizzeria & Italian Kitchen, rumeL, Shihlin Taiwan Street Snacks, Siberian Wellness, Snap Fitness, Super Green, Swee Choon Dim Sum, Toro Fries, Tsuta Japanese Soba Noodles, Yong Kang TCM Clinic, YummyTalk, and more.
More brands can be found on the event website [Link to Full Exhibitors Listing].
Knowledge Arena: Learn What You Want, When You Want
FLAsia’s reimagined Knowledge Arena offers modular, pick-and-pay learning, blending plenaries, workshops, roundtables, and interactive sessions. Two powerful tracks anchor the Knowledge Arena:
Franchising Track
* 2025 Singapore-Asia Franchising Conference (Mandarin) – FLAsia’s first-ever Chinese-language conference, featuring strategy sessions, investor matchmaking, and market trend insights. [Link to Programme]
* International growth panels on franchising in China, Malaysia, Thailand, Vietnam, Indonesia & Australia, plus case studies from cross-border success stories. Featuring industry experts such as Albert Kong (Asiawide), Phi Van Nguyen (VFLN), Seth Phadungpisuth (Gnosis), Simon Wong (Amazen), Veronica Linda Purnamartini (AFI), Doug Downer (Franchise Ready).
* Workshops on franchise selection, generative AI adoption, and flexible tenancy models.
Licensing Track
* Licensing 101 – Rizwi Wun, Partner at RHT Law Asia LLP, covers licensing types, agreements, and royalty structures.
* Licensing Strategies for Market Expansion & Case Studies on Strategic panels on co-branding, joint ventures, and licensing as a gateway to new markets shared by The Walt Disney Company, COL Group (IP owner of Legend of Hei), Avex SEA (Licensing Agent of IPs such as Pokemon, Rilakkuma and Sonic The Hedgehog), BM Smile (IP owner of South Korean lifestyle brand such as Wiggle Wiggle & PETHROOM) and Paramount (licensing for Nickelodeon’s portfolio–spanning beloved kids’ brands like Paw Patrol and SpongeBob, as well as adult IPs including Mission Impossible and Emily in Paris)
* Character and Brand Licensing In-depth session including case study showcasing successful licensing execution.
Link to Full Programme
Feature Zones Driving Collaboration & Innovation
* Licensing Village – A dedicated hub connecting intellectual property (IP) owners with businesses seeking new growth avenues. It serves as a testament that local intellectual properties are not only globally competitive, but also ripe for international partnerships and expansion. A must-visit for businesses seeking fresh, export-ready brands with regional or global appeal. Attendees can explore licensing deals, brand collaborations, and strategic partnerships, with featured exhibitors including BM Smile (Wiggle Wiggle & Pethroom), Avex Asia (Pokemon, Rilakkuma, Sumikko Gurashi, Sonic The Hedgehog, Hello Kitty, Ragnarok), Bandai Namco Video game and Toy character IPs, World Intellectual Property Organization (WIPO), and Cat & Pillar, plus emerging design talent at the Design WAH! Showcase.
* Design WAH! Showcase- Co-organised with Creativeans and supported by the DesignSingapore Council, this vibrant centrepiece celebrates Singapore’s rising creative talent — from a total of 13 designers from students and local polytechnics such as Temasek Polytechnic, Nanyang Polytechnic, Nanyang Academy of Fine Arts (NAFA), MAGES Art, and 3dsense Media School, alongside emerging local designers. This showcase not only highlights their creative talents but also empowers young creators to commercialise their designs – positioning design as both a cultural expression and a powerful economic drive locally. Link to list of exhibitors
* FLAsia Career Fair (20 September) – In partnership with OOm Institute and supported by e2i, Lifelong Learning SG, and FastJobs FastGig, held on Day 3 of FLAsia, this one-day talent and upskilling platform will connect jobseekers with employers across the franchising, licensing, retail, and other growth sectors. The fair will showcase 10 participating companies, providing valuable career opportunities for individuals seeking to advance in these industries.
List of participating companies:
1) AIA
2) C&W Services (S)
3) e2i Career Coaching
4) Exceltec Property Management
5) FastJobs
6) Griffin HR Consultancy
7) Kim Yew Integrated
8) LLI-SFA
9) OOm Pte Ltd
10) Popeyes
FLA Awards Presentation at FLAsia 2025
The Franchising and Licensing Association Awards (FLA Awards) 2025 spotlights homegrown brands whose expansion journeys demonstrate the robust business formats, adaptable models, and strategic partnerships in growing both regionally and globally.
Awards will be presented during the FLAsia 2025 Opening Ceremony on 18 September 2025.
Winners of the FLA Awards 2025 are:
– KC Group fastest-growing brands (Kskin and Clippers Barber)
– Anytime Fitness
– Shihlin Taiwan Street Snacks under Snack Empire Holdings
– Hua Cheng Education Centre
– Mount Faber Leisure Group
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